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Steps how to do it: Press the three dots on the campaign you want to optimize. Select Targeting Optimisation. Change the filter to optimise by App/Site Name. Choose a period. Press Search. By following the mentioned steps you will see this table. The...

The Eskimi DSP API lets advertisers and agencies do through code what they do in the DSP: create and manage campaigns, creatives, audiences and packages, optimise delivery, and pull reports. It is for teams that want to automate their work or connect the DSP t...

What is SIM amount targeting? SIM amount targeting, which can be found under Advanced telecom targeting, allows brands to target users who were browsing online with 1, 2, 3, or 4 SIM cards for the last 30 days.  What is the logic?  This targeting is bas...

What is operator churn targeting? Operator churn targeting, which can be found under Advanced telecom targeting, allows brands to target lost customers and reach lost customers of the competition.  What is the logic?  Churn is calculated when the oper...

Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR) or cost per session (CPS).  ENGAGED SESSION definition - an engaged session is a visit to the landing page, tracked by the Eskimi DSP pixel, that meets both cond...

As you know on Eskimi DSP you can set up Click to Action campaigns - landing pages. The campaign setup itself is no different from a regular campaign, however, the difference come when it is time to set up the landing page. Click to Action feature allows you t...

At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google Ads through Device ID. However, we collect device ID from Apps and cookie ID from Sites so for retargeting maximum users the campaign needs to run on only Apps. ...

Note: Universal Analytics stopped processing data in July 2023 and GA4 has no views, so this guide no longer applies. For GA4, see How to Create Relevant Eskimi Reports for GA. This article presents a step-by-step guide on how to create filter in Google Analyt...

What is creative validation? Creative validation is a process where the system cleans up the creative code or/and provides errors which should be fixed. Creative validation is crucial for a successful digital advertising campaign. Nobody wants to run broken, u...

Audio in itself is just a type of creative and consumption of the creative, but there are multiple channels through which audio ads can be served programmatically. This page covers the main audio channels, creative requirements, limitations and supply partners...

In short, AdBlock has very little effect on Eskimi DSP campaigns. Most ad blockers stop the ad request before it reaches us, so in most cases no bid is placed and no money is spent on users with an ad blocker. How does AdBlock work?  Almost every AdBlock is ...

Contextual targeting is a placements targeting type when system is buying placements for campaign next to selected whitelisted keywords. There are two types of content checking that can be seen in contextual targeting set up: URL Keyword – If an URL contain...

The following article presents the approach how adform tags should be implemented in Eskimi DSP. Usually the tags which you will receive from client will be placed in excel file and looks similar to example below <script language="javascript" src="https://...

Youtube video tracking with GTM trigger and GA4 Disable Video Engagement tracking features in Enhanced Measurement. Otherwise, there's a high risk of occasional duplicate data. How to disable Video Engagement tracking in GA4:GA4 Admin > Data Streams > Ge...

1st party cookieA variable which returns the value for the first party browser cookie with the name you specify in the Cookie Name field. AccountGoogle account lets you access all Google products: Gmail, Drive, Google Ads, GTM, etc.GA4 accounts contain Pro...

What is GTM (Google Tag Manager)?GTM is a tag management solution which acts as an intermediary between a website and 3rd party tracking tools. You need to add the tracking codes to GTM and then configure the rules when they should fire. GTM IS A TOOLBOX :DWh...

What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabilities. This includes Smart TVs, Internet connected devices like Roku or gaming consoles. With the recent mass movement to watch TV over the internet, Eskimi is an...

What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic class and living standard measure targeting - is the segmentation of customer base into high, middle, low class users. The groups can also represent the purchasing p...

This page explains what native ads are, why advertisers use them, what assets they need and how to upload a native ad in Eskimi DSP. What Is Native Advertising Native ads match the look, feel and purpose of the content around them. You will often see them in...

What is native? Native advertising involves using paid advertisements that are in line with the look, feel, and purpose of the format in which they’re served. You’ll often find these advertisements in social network feeds, or as suggested content on a website...