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What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic class and living standard measure targeting - is the segmentation of customer base into high, middle, low class users. The groups can also represent the purchasing p...

What is native? Native advertising involves using paid advertisements that are in line with the look, feel, and purpose of the format in which they’re served. You’ll often find these advertisements in social network feeds, or as suggested content on a website...

What is native? Native advertising involves using paid advertisements that are in line with the look, feel, and purpose of the format in which they’re served. You’ll often find these advertisements in social network feeds, or as suggested content on a website...

What is banner (standard display)? Display ads attract the users of a site, social network, or other digital channels to perform a particular action. They are often composed of image, textual, or video ads that stimulate the customer to click on them and reac...

What is IAS pixel for VAST video? Eskimi supports IAS third party pixels via the piggy back method, where the Eskimi append the IAS pixel tag directly on creatives prior to platform upload. To measure performance on IAS for video, VAST video creative must be ...

The purpose of optimisation is to improve how well your campaign achieves its objectives. It involves modifying your advertising strategies in accordance with the data you collect. Eskimi DSP supports multiple optimisation techniques, which can be used to make...

Introduction Wrapping a VAST (Video Ad Serving Template) URI into a 3rd party VPAID (Video Player Ad-Serving Interface Definition) tag offers several advantages in the digital advertising ecosystem. Firstly, by utilising a VPAID tag, advertisers gain access ...

What is Eskimi SSP video? Eskimi SSP is a video advertising and monetization solution that bridges the gap between video supply and demand.  The video players allow publishers to monetize their supply through different video placements - in-read, floating, a...

Cookie category Cookie name Cookie purpose Cookie expiry Functional #.#-#-#-#-#.ack Used to contain user’s survey and quiz answers in Local Storage. Persistent #.#-#-#-#-#.inProgress Used to contain user’s survey ...

Maximizing media spends and ensuring ads are displayed in a fraud-free, brand-safe environment is a priority for many advertisers. To achieve this, brands globally are turning to third-party measurement solutions like MOAT. In this article, we will explore how...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is VPAID (Video Player Ad-Serving Interface Definition). ...

Introduction In the dynamic world of online advertising, there are various technologies and standards designed to enhance the delivery and measurement of video ads. One important standard in this realm is OMID (Open Measurement Interface Definition). This man...

Introduction Welcome to the SSP Publisher Onboarding Guide. This guide will provide you with comprehensive information and instructions to successfully onboard publishers onto the SSP platform. By following this guide, you can ensure a smoother onboarding pro...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

Introduction In the dynamic landscape of digital advertising, where capturing and retaining users' attention is paramount, the role of third-party verification platforms has become increasingly vital. Advertisers and publishers alike have sought ways to ensur...

Introduction Eskimi DSP's language targeting feature enables precise audience reach based on preferred languages. Advertisers can tailor their ads to specific linguistic groups, enhancing relevancy and engagement. With language targeting on Eskimi DSP, campai...

You can find the extension in the attached files to that article (top left corner) CHECK THIS VIDEO WHICH DESCRIBES THE WHOLE PROCESS OF EXTENSIONS IMPLEMENTATION AND USAGE Instructions: Go to this URL: chrome://extensions/ and turn on Developer Mode (top...

Eskimi DSP offers a Rich Media Builder that allows advertisers to create engaging, interactive rich media ads using pre-designed templates. This tool simplifies the process by providing ready-made formats, allowing users to quickly build and customize high-imp...

Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their target audience. One such crucial capability is location targeting. This article serves as a comprehensive guide, outlining how location targeting functions within...