Recently Updated Pages
What is Real-Time Bidding (RTB)
RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...
What is an Ad Exchange
Ad Exchange is digital marketplace where publishers and advertisers come together to trade digita...
Eskimi Conversion Pixel Implementation on Action Button
On some occasions, you will need to implement a conversion registration when the user clicks a bu...
Simplified Conversion Pixel Implementation
This article is dedicated to users and developers who have to implement the tracking pixel to the...
How to top up wallet by card
To initiate the campaigns, it is necessary to have funds in the wallet. Top up of the wallet c...
Eskimi and GDPR
GPDR requires companies to have applicable legal basis for:1. Any kind of user data used2. All...
UID 2.0 integration
UID 2.0 Integration: A User Manual for Programmatic DSP UID 2.0, also known as the Universal ID ...
What cookies are used in Eskimi
Cookie category Cookie name Cookie purpose Cookie expiry Functional #....
Expectation vs. Reality: Clicks = Sessions?
How often do you receive the question from the client: “Why Session volumes on 3rd party platform...
Credit Card payment issues
On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP"...
UA: How to add "View" only to Eskimi channel in Google Analytics
This article presents a step-by-step guide on how to create filter in Google Analytics and provid...
GTM: The Definition
What is GTM (Google Tag Manager)?GTM is a tag management solution which acts as an intermediary b...
GTM Glossary
1. 1st party cookieA variable which returns the value for the first party browser cookie with th...
GTM + GA4: How to Track Videos (in a website)
Youtube video tracking with GTM trigger and GA41. Disable Video Engagement tracking features in E...
Apple decides to change the rules
On 2021 Apple released iOS 14.5, its big new software update for iPhones. It adds a lot of new fe...
Everything you need to know about third-party cookies
What are third-party cookies? Websites use cookies to remember a user’s action so they aren’t as...
The end of Third-Party cookies
Pressure from regulators and consumers has led many within the tech industry to declare third-par...
Eskimi DSP Policies for Advertising Partners
Prohibited Content Advertising Partners must not serve ads which promote the following content. ...
Brand safety update
Brand safety update:Exclude ’Strict’ and ‘suspicious’ was merged into 'Exclude'. You only have ‘e...
Payments to Eskimi DSP
How to pay? Payments to Eskimi can be made by:- Wired transfer to Lithuanian, Nigerian, or Si...