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What is Real-Time Bidding (RTB)

Various Questions / Answers

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...

What is an Ad Exchange

Various Questions / Answers

Ad Exchange is digital marketplace where publishers and advertisers come together to trade digita...

Updated 1 year ago by Alina

Eskimi Conversion Pixel Implementation on Action Button

Eskimi pixels Eskimi Conversion Pixel

On some occasions, you will need to implement a conversion registration when the user clicks a bu...

Simplified Conversion Pixel Implementation

Eskimi pixels Eskimi Conversion Pixel

This article is dedicated to users and developers who have to implement the tracking pixel to the...

How to top up wallet by card

Billing & payments

To initiate the campaigns, it is necessary to have funds in the wallet. Top up of the wallet c...

Updated 1 year ago by Aiste

Eskimi and GDPR

  GPDR requires companies to have applicable legal basis for:1. Any kind of user data used2. All...

Updated 1 year ago by Vladimir

UID 2.0 integration

UID 2.0 Integration: A User Manual for Programmatic DSP UID 2.0, also known as the Universal ID ...

What cookies are used in Eskimi

Cookie category Cookie name Cookie purpose Cookie expiry Functional #....

Expectation vs. Reality: Clicks = Sessions?

Reporting

How often do you receive the question from the client: “Why Session volumes on 3rd party platform...

Updated 2 years ago by Veronika

Credit Card payment issues

Billing & payments

On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP"...

UA: How to add "View" only to Eskimi channel in Google Analytics

This article presents a step-by-step guide on how to create filter in Google Analytics and provid...

Updated 3 years ago by Sotiria

GTM: The Definition

Google Tag Manager

What is GTM (Google Tag Manager)?GTM is a tag management solution which acts as an intermediary b...

Updated 3 years ago by Sotiria

GTM Glossary

Google Tag Manager

1.  1st party cookieA variable which returns the value for the first party browser cookie with th...

Updated 3 years ago by Sotiria

GTM + GA4: How to Track Videos (in a website)

Google Tag Manager

Youtube video tracking with GTM trigger and GA41. Disable Video Engagement tracking features in E...

Updated 3 years ago by Sotiria

Apple decides to change the rules

On 2021 Apple released iOS 14.5, its big new software update for iPhones. It adds a lot of new fe...

Updated 3 years ago by Gabriele

Everything you need to know about third-party cookies

What are third-party cookies? Websites use cookies to remember a user’s action so they aren’t as...

Updated 3 years ago by Gabriele

The end of Third-Party cookies

Pressure from regulators and consumers has led many within the tech industry to declare third-par...

Updated 3 years ago by Gabriele

Eskimi DSP Policies for Advertising Partners

Eskimi policies

Prohibited Content Advertising Partners must not serve ads which promote the following content. ...

Updated 3 years ago by Gabriele

Brand safety update

Brand safety

Brand safety update:Exclude ’Strict’ and ‘suspicious’ was merged into 'Exclude'. You only have ‘e...

Payments to Eskimi DSP

Billing & payments

How to pay? Payments to Eskimi can be made by:-    Wired transfer to Lithuanian, Nigerian, or Si...