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Eskimi and GDPR

  GPDR requires companies to have applicable legal basis for:1. Any kind of user data used2. All...

Updated 6 days ago by Roberta Karpoviciute

How to Upload Creatives

General Information

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some c...

Updated 6 days ago by Roberta Karpoviciute

Targeting Options

Targeting

Targeting options Behavioral targeting options are classified according to factors such as d...

Updated 6 days ago by Roberta Karpoviciute

Video Ad Formats and Their Reporting

Video Relevant information

Video ad formats are the different ways video ads can be presented to users across various digita...

Updated 6 days ago by Roberta Karpoviciute

Eskimi Conversion Pixel Implementation on Action Button

Eskimi Pixels Eskimi Conversion Pixel

On some occasions, you will need to implement a conversion registration when the user clicks a bu...

Updated 6 days ago by Roberta Karpoviciute

How to Create Packages

Packages

Eskimi DSP’s Packages feature allows advertisers to create and manage custom lists of websites, m...

Updated 6 days ago by Roberta Karpoviciute

Eskimi Pixel Implementation via GTM

Eskimi Pixels Eskimi Pixel implementation via Google ...

Integrating tracking pixels into your digital marketing campaigns is crucial for effective measur...

Updated 6 days ago by Roberta Karpoviciute

Credit Card Payment Issues

Billing & Payments

On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP"...

Updated 6 days ago by Roberta Karpoviciute

Expectation vs. Reality: Clicks vs. Sessions

Reporting

How often do you receive the question from the client: “Why Session volumes on 3rd party platform...

Updated 6 days ago by Roberta Karpoviciute

Brand Safety Solutions on Eskimi

Brand Safety

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear al...

Updated 6 days ago by Roberta Karpoviciute

IBV Video

Video IBV

What is IBV? IBV (in-banner-video) format is basically an HTML5 video banner, that takes up regu...

Updated 6 days ago by Roberta Karpoviciute

Retargeting Site 1st-Party Audience

Audiences Audience Creation Guides

First-party data is defined as data that was collected directly about your audience. In most case...

Updated 6 days ago by Roberta Karpoviciute

Retargeting Apps/Sites Visitors Audience

Audiences Audience Creation Guides

Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites a...

Updated 6 days ago by Roberta Karpoviciute

Impression Capping vs Frequency

Targeting

Impression capping and frequency are often mixed up. Impression capping is a setting that limits ...

Updated 6 days ago by Roberta Karpoviciute

Retargeting Geolocation Audience

Audiences Audience Creation Guides

What is geolocation? Geolocation is the process of determining a user's or computing device's ge...

Updated 6 days ago by Roberta Karpoviciute

Introduction to Programmatic

Basic Introduction

Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...

Updated 6 days ago by Roberta Karpoviciute

Dashboard Overview Page

Reporting

The Eskimi DSP Dashboard is a centralized view where advertisers can monitor and analyze their ca...

Updated 6 days ago by Roberta Karpoviciute

Advertising Policies: Ad Exchanges

Ad Exchange Policies

The Table displays Ad Exchange Policies regarding grey area business. For example; Alcohol, Betti...

Updated 6 days ago by Roberta Karpoviciute

Interscroller Banner

Additional Creative Formats

Interscroller – this banner will be inserted in the content (text) and will appear in the interna...

Updated 6 days ago by Roberta Karpoviciute

SpotX

Supported Ad Exchanges (Suppliers) Ad Exchanges / Suppliers

SpotX is a global video ad serving platform. It provides digital media owners with software that ...

Updated 6 days ago by Roberta Karpoviciute