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What is Real-Time Bidding (RTB)

Various Questions / Answers

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...

What is an Ad Exchange

Various Questions / Answers

Ad Exchange is a digital marketplace where publishers and advertisers come together to trade digi...

Location targeting

Targeting

Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their ...

Updated 5 months ago by Eskimi DSP

Brief questions for planning your campaign

Start Advertising Campaign Planning

Checklist for Planning and Executing a Successful Eskimi Programmatic Campaign Target Audience...

Creative Attributes and Insights

Insights

To help you build the most effective ad campaigns, our platform uses AI to automatically analyze ...

Updated 5 months ago by Arūnas Butėnas

Rewarded Video

Rewarded video campaign

What is rewarded video? It is an option to watch a video in order to receive a reward from the p...

Blended in-game ads

Blended in-game campaign

What is blended in-game? In-game advertising refers to advertising in the computer, video, or mo...

CTV campaigns

CTV campaign

What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabil...

40 Acronyms You Should Know

Terminology Overview

Acronyms can definitely simplify communication, but it can be challenging to remember what each o...

Clicks Heatmap

General Information

Clicks Heatmap - Demo Page Preview Clicks Heatmap on the Demo Page Preview can help to show ac...

Updated 7 months ago by Prodip

Important user management changes: separation of user and advertiser accounts in Eskimi DSP

Accounts management

We’re making an important update to the way accounts work in Eskimi DSP. Previously, a single acc...

Guidelines for creating a strong password

Accounts management

Guidelines for creating a strong password To ensure the security of your account, follow these b...

Manage users in Eskimi DSP

Accounts management

User management is a critical component of maintaining secure, organized, and efficient campaign ...

Uploading Creatives

General Information

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some c...

Updated 8 months ago by Malika Kazhibekova

Crypto guidelines

Legal information

Guidance for crypto advertising Cryptocurrency advertising is subject to strict and varying regu...

Remote VAST URI

Video VAST

How to upload Video Remote VAST URI: Step 01: Log in to your DSP account > go to "Creative Sets"...

Updated 8 months ago by Prodip

Gemius Creatives Troubleshooting

3rd Party Creatives and Troubleshooting

How to change "Gemius" creatives click_url macro If the client sends Gemius creatives, we need t...

Updated 8 months ago by Prodip

Campaign restrictions guidelines

Legal information

Campaign restrictions policy in certain countries Operating in sanctioned countries isn't just r...

Artificial Intelligence guidelines

Legal information

Guidance for generative AI use Generative AI is rapidly transforming how we work, create, and in...

Tobacco guidelines

Legal information

Guidance for tobacco advertising Tobacco advertising is subject to strict and varying regulation...