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CTV campaigns

CTV campaign

What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabil...

Updated 1 week ago by Asif Iqbal

Ad server campaign landing page and tracking

Ad-server

You can use Eskimi DSP Ad Server to host and serve banners for campaigns you run in third-party D...

Updated 1 week ago by Arūnas Butėnas

Digital Advertising Metrics (add other metrics)

Terminology Overview

CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...

Updated 2 weeks ago by Luciana

40 Acronyms You Should Know

Terminology Overview

Acronyms can definitely simplify communication, but it can be challenging to remember what each o...

Updated 2 weeks ago by Luciana

Clicks Heatmap

General Information

Clicks Heatmap - Demo Page Preview Clicks Heatmap on the Demo Page Preview can help to show ac...

Updated 1 month ago by Prodip

Important user management changes: separation of user and advertiser accounts in Eskimi DSP

Accounts management

We’re making an important update to the way accounts work in Eskimi DSP. Previously, a single acc...

Updated 1 month ago by Rugile

Guidelines for creating a strong password

Accounts management

Guidelines for creating a strong password To ensure the security of your account, follow these b...

Updated 1 month ago by Rugile

Manage users in Eskimi DSP

Accounts management

User management is a critical component of maintaining secure, organized, and efficient campaign ...

Updated 1 month ago by Rugile

Getting Additional Help

Various Questions / Answers

If you've consulted the manual and available resources but are still facing unresolved issues, he...

Updated 1 month ago by Lauryna

Setting up your campaign

Start Advertising Campaign Launching

Campaign requirements The goal of the Campaign. Set the goal for the campaign (awareness/ lead...

Updated 1 month ago by Malika Kazhibekova

In-game ads

Blended in-game campaign

What is in-game? In-game advertising refers to advertising in the computer, video, or mobile gam...

Updated 1 month ago by Malika

Campaign Approval Request for Self-Served Clients

Start Advertising Campaign Launching

It's important for Self-Served Clients to request for campaign approval via DSP/Dashboard. The pr...

Updated 1 month ago by Malika Kazhibekova

Retargeting Site First Party Audience

Audiences Audience Creation Guides

First-party data is defined as data that was collected directly about your audience. In most case...

Updated 1 month ago by Tomas Ivanauskas

Retargeting Apps/Sites Visitors Audience

Audiences Audience Creation Guides

Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites a...

Updated 1 month ago by Tomas Ivanauskas

Behavior Targeting (User Interest Audience) on Eskimi DSP: A Step-by-Step Guide

Audiences Audience Creation Guides

Behavioral Targeting (User Interest Audience) allows advertisers to reach users based on their in...

Updated 1 month ago by Malika Kazhibekova

Retargeting Geolocation Audience

Audiences Audience Creation Guides

What is geolocation? Geolocation is the process of determining a user's or computing device's ge...

Updated 1 month ago by Tomas Ivanauskas

Uploading Creatives

General Information

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some c...

Updated 1 month ago by Malika Kazhibekova

Crypto guidelines

Legal information

Guidance for crypto advertising Cryptocurrency advertising is subject to strict and varying regu...

Updated 2 months ago by Adrijonas

Remote VAST URI

Video VAST

How to upload Video Remote VAST URI: Step 01: Log in to your DSP account > go to "Creative Sets"...

Updated 2 months ago by Prodip

Gemius Creatives Troubleshooting

3rd Party Creatives and Troubleshooting

How to change "Gemius" creatives click_url macro If the client sends Gemius creatives, we need t...

Updated 2 months ago by Prodip