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Retargeting Geolocation Audience

Audiences Audience Creation Guides

What is geolocation? Geolocation is the process of determining a user's or computing device's ge...

Retargeting Site First Party Audience

Audiences Audience Creation Guides

First-party data is defined as data that was collected directly about your audience. In most case...

Introduction to Programmatic

Basic Introduction

Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...

Digital Advertising Metrics (Merged with another article. Please remove)

Terminology Overview

How to enable Brand Safety on a campaign level

Brand safety

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear al...

Updated 1 year ago by Eskimi DSP

Campaign optimisation using app/site

Start Advertising Campaign Optimisation

Steps how to do it: Press the three dots on the campaign you want to optimize. Select Targeti...

Campaign Approval Request for Self-Served Clients

Start Advertising Campaign Launching

It's important for Self-Served Clients to request for campaign approval via DSP/Dashboard. The pr...

How to set up a campaign on Eskimi?

Start Advertising Campaign Launching

Campaign requirements Target Audience. Define your target audience based on interests and demo...

IAS: Campaign Tracking & Process Overview

Overview Integral Ad Science (IAS) is an American technology company that provides solutions for...

Updated 1 year ago by Tomas Ivanauskas

New client: how to start advertising with Eskimi?

Start Advertising Campaign Planning

1. On-boarding To create an advertiser profile on the Eskimi system, the information below is re...

Getting Additional Help

Various Questions / Answers

If you've consulted the manual and available resources but are still facing unresolved issues, he...

How to clear the "cache"?

Various Questions / Answers

A browser cache is a temporary storage mechanism used by web browsers to store files, such as ima...

What is Real-Time Bidding (RTB)

Various Questions / Answers

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...

What is an Ad Exchange

Various Questions / Answers

Ad Exchange is a digital marketplace where publishers and advertisers come together to trade digi...

Location targeting

Targeting

Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their ...

Updated 1 year ago by Eskimi DSP

Brief questions for planning your campaign

Start Advertising Campaign Planning

Checklist for Planning and Executing a Successful Eskimi Programmatic Campaign Target Audience...

Creative Attributes and Insights

Insights

To help you build the most effective ad campaigns, our platform uses AI to automatically analyze ...

Updated 1 year ago by Arūnas Butėnas

Rewarded Video

Rewarded video campaign

What is rewarded video? It is an option to watch a video in order to receive a reward from the p...

Blended in-game ads

Blended in-game campaign

What is blended in-game? In-game advertising refers to advertising in the computer, video, or mo...

Clicks Heatmap

General Information

Clicks Heatmap - Demo Page Preview Clicks Heatmap on the Demo Page Preview can help to show ac...

Updated 1 year ago by Prodip