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Real-Time Bidding (RTB)
RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...
How to Clear the Cache
A browser cache is a temporary storage mechanism used by web browsers to store files, such as ima...
AdBlock and DSP Campaigns
In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money...
Digital Advertising Metrics
White-Label Requirements
Here are the requirements for a white-label solution: 1) Domain/subdomain with a CNAME record po...
White-Label (WL)
What is White-label (WL)? The "White-Label (WL)" solution enables agencies, ad networks, and bus...
Traffic Discovery: Introduction
Traffic discovery is a tool, which allows checking the possible inventory based on various filter...
SIM Amount Targeting
What is SIM amount targeting? SIM amount targeting, which can be found under Advanced telecom ta...
Operator Churn Targeting
What is operator churn targeting? Operator churn targeting, which can be found under Advanced te...
Interest Audience Targeting
Introduction In the ever-evolving world of digital advertising, advertisers are constantly seeki...
Targeting Options
Targeting options Behavioral targeting options are classified according to factors such as d...
Filtered Impressions
The Filtered Impressions widget is a helpful tool that shows the percentage of impressions that w...
Socio-Economic Class (SEC) & LSM Targeting
What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic cl...
Location Targeting
Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their ...
Language Targeting
Introduction Eskimi DSP's language targeting feature enables precise audience reach based on pre...
Eskimi Device ID for Multi-Channel Campaigns
At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google ...
Contextual Keyword Targeting
Contextual targeting is a placements targeting type when system is buying placements for campaign...
Introduction to SSPs
What is SSP? A supply-side platform (SSP) is an advertising technology platform used to coordina...
Reporting Filters: What to Check and How
Customise your report based on the available filters. You can generate one report for all you...
Report Overview and How to Download It
The report is a technical document, that details the diverse data collected during the campaign r...