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Eskimi optimisation possibilities

Reporting

The purpose of optimisation is to improve how well your campaign achieves its objectives. It invo...

Updated 3 months ago by Audrius

Advertising Policies - Ad Exchanges

Ad Exchanges policies

The Table displays Ad Exchange Policies regarding grey area business. For example; Alcohol, Betti...

Updated 3 months ago by Prodip

Limitations and recommendations

Start Advertising Campaign Planning

Eskimi DSP supports advertising for restricted product categories, including alcohol, betting, to...

Updated 3 months ago by Justina

How to enable Contextual Targeting on a campaign level

Contextual Targeting

Contextual targeting matches a brand's ad to the content that the user is consuming, ensuring bra...

Updated 3 months ago by Malika Kazhibekova

Introduction to SSP

SSP

What is SSP? A supply-side platform (SSP) is an advertising technology platform used to coordina...

Updated 3 months ago by Tomas Ivanauskas

Creating Standard Rich Media in Eskimi DSP (Rich Media Builder Guide)

Eskimi DSP offers a Rich Media Builder that allows advertisers to create engaging, interactive ri...

Updated 3 months ago by Malika Kazhibekova

How to export tags for ad delivery on 3rd party platforms?

Ad-server

The Eskimi Ad Server currently supports only banner ads for external serving and tracking. To del...

Updated 3 months ago by Arūnas Butėnas

Dashboard overview page

Reporting

The Eskimi DSP Dashboard is a centralized view where advertisers can monitor and analyze their ca...

Updated 3 months ago by Malika Kazhibekova

Packages Creation

Packages

Creating a Package on Eskimi DSP: A Step-by-Step Guide Eskimi DSP’s Packages feature allows adve...

Updated 3 months ago by Arvydas

Tech ticket creation workflow for AMs/BDMs

Tech tickets Tech ticket creation workflow

The common practice for AM/BDM is to reach out to AdOps first. Please contact the Tech Support Sp...

Updated 3 months ago by Arvydas

General Issue

Tech tickets Templates

Subject Technical Issue - [Write the title] Content Accounts: (Account names where the issu...

Updated 3 months ago by Arvydas

Tech ticket creation workflow for AdOps

Tech tickets Tech ticket creation workflow

Ticket creation process AdOps can create new ticket by pressing "+ Add" button in top left corne...

Updated 3 months ago by Arvydas

Telco Taxonomy Usage Guidelines

Telcodash

Telco taxonomy provides information about the amount of data Eskimi DMP has under different segme...

Updated 3 months ago by Prodip

Pinterest Native Ads

Native

Contents: ➣ Intro➣ Programmatic Ad Specs for Pinterest➣ Specifications➣ Available Geolocations /...

Updated 3 months ago by Prodip

Eskimi Pixel Implementation via GTM

Eskimi pixels Eskimi Pixel implementation via Google ...

Integrating tracking pixels into your digital marketing campaigns is crucial for effective measur...

Updated 3 months ago by Arvydas

Formulas & Terminology

Terminology Overview

Formulas used in AdTech VTR = (Total completed views / Total measured impressions) x 100 CTR ...

Updated 3 months ago by Arvydas

Budget & Pacing

Budgets are specified at the campaign level under the Launch Date & Budget section. When setting ...

Updated 3 months ago by Arvydas

Creative Requirements

General Information

Static Banner File type: .png, .jpg/.gif  Dimensions: might differ upon...

Updated 3 months ago by Viktorija

Packages - Introduction and Benefits

Packages

Introduction In the ever-evolving world of digital advertising, precision targeting is key to ma...

Updated 3 months ago by Malika Kazhibekova

Targeting options

Targeting

Targeting options Behavioral targeting options are classified according to factors such as d...

Updated 3 months ago by Justina