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Eskimi optimisation possibilities
The purpose of optimisation is to improve how well your campaign achieves its objectives. It invo...
Advertising Policies - Ad Exchanges
The Table displays Ad Exchange Policies regarding grey area business. For example; Alcohol, Betti...
Limitations and recommendations
Eskimi DSP supports advertising for restricted product categories, including alcohol, betting, to...
How to enable Contextual Targeting on a campaign level
Contextual targeting matches a brand's ad to the content that the user is consuming, ensuring bra...
Introduction to SSP
What is SSP? A supply-side platform (SSP) is an advertising technology platform used to coordina...
Creating Standard Rich Media in Eskimi DSP (Rich Media Builder Guide)
Eskimi DSP offers a Rich Media Builder that allows advertisers to create engaging, interactive ri...
How to export tags for ad delivery on 3rd party platforms?
The Eskimi Ad Server currently supports only banner ads for external serving and tracking. To del...
Dashboard overview page
The Eskimi DSP Dashboard is a centralized view where advertisers can monitor and analyze their ca...
Packages Creation
Creating a Package on Eskimi DSP: A Step-by-Step Guide Eskimi DSP’s Packages feature allows adve...
Tech ticket creation workflow for AMs/BDMs
The common practice for AM/BDM is to reach out to AdOps first. Please contact the Tech Support Sp...
General Issue
Subject Technical Issue - [Write the title] Content Accounts: (Account names where the issu...
Tech ticket creation workflow for AdOps
Ticket creation process AdOps can create new ticket by pressing "+ Add" button in top left corne...
Telco Taxonomy Usage Guidelines
Telco taxonomy provides information about the amount of data Eskimi DMP has under different segme...
Pinterest Native Ads
Contents: ➣ Intro➣ Programmatic Ad Specs for Pinterest➣ Specifications➣ Available Geolocations /...
Eskimi Pixel Implementation via GTM
Integrating tracking pixels into your digital marketing campaigns is crucial for effective measur...
Formulas & Terminology
Formulas used in AdTech VTR = (Total completed views / Total measured impressions) x 100 CTR ...
Budget & Pacing
Budgets are specified at the campaign level under the Launch Date & Budget section. When setting ...
Creative Requirements
Static Banner File type: .png, .jpg/.gif Dimensions: might differ upon...
Packages - Introduction and Benefits
Introduction In the ever-evolving world of digital advertising, precision targeting is key to ma...
Targeting options
Targeting options Behavioral targeting options are classified according to factors such as d...