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Behavior Targeting (User Interest Audience)
What is Behavioral Targeting? Behavioral Targeting (User Interest Audience) allows advertisers t...
Retargeting Geolocation Audience
What is geolocation? Geolocation is the process of determining a user's or computing device's ge...
Retargeting Site First Party Audience
First-party data is defined as data that was collected directly about your audience. In most case...
Introduction to Successful Performance Campaigns (Redundant information. Please remove)
It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoi...
Introduction to Programmatic
Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...
Introduction to Eskimi DSP (Merged with another article. Please remove)
Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchan...
Digital Advertising Metrics (Merged with another article. Please remove)
How to enable Contextual Targeting on a campaign level
Contextual targeting matches a brand's ad to the content that the user is consuming, ensuring bra...
How to enable Brand Safety on a campaign level
Brand safety refers to the measures taken to ensure that a brand's advertising will not appear al...
Campaign optimisation using app/site
Steps how to do it: Press the three dots on the campaign you want to optimize. Select Targeti...
Campaign Approval Request for Self-Served Clients
It's important for Self-Served Clients to request for campaign approval via DSP/Dashboard. The pr...
How to set up a campaign on Eskimi?
Campaign requirements Target Audience. Define your target audience based on interests and demo...
IAS: Campaign Tracking & Process Overview
Overview Integral Ad Science (IAS) is an American technology company that provides solutions for...
New client: how to start advertising with Eskimi?
1. On-boarding To create an advertiser profile on the Eskimi system, the information below is re...
Getting Additional Help
If you've consulted the manual and available resources but are still facing unresolved issues, he...
How to clear the "cache"?
A browser cache is a temporary storage mechanism used by web browsers to store files, such as ima...
What is Real-Time Bidding (RTB)
RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...
What is an Ad Exchange
Ad Exchange is a digital marketplace where publishers and advertisers come together to trade digi...
Location targeting
Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their ...
Brief questions for planning your campaign
Checklist for Planning and Executing a Successful Eskimi Programmatic Campaign Target Audience...