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Visits
Click to visit tracking is a helpful tool for optimising the visits, click to visit rate (CVR) or...
What are video ads formats and what do I see in report?
Video ad formats are the different ways video ads can be presented to users across various digita...
The Attention Funnel Explained
The top of the funnel checks if an ad appeared on the screen, even if only a small part of it was...
Ad-server: What is it and for who?
Advertisers and partners often need to test ad creatives across other platforms than EskimiDSP. ...
Reach Calculation on Eskimi DSP
Our DSP (Demand-Side Platform) includes a reporting system designed to track various metrics such...
Engaged sessions
Click to engaged session tracking is a helpful tool for optimising the sessions, session rate (SR...
Reporting filters - what and how to check?
Customise your report based on the available filters. You can generate one report for all you...
Supported Ad Exchanges List
List of Supplier List of Eskimi DSP Directly connected SSP/Exchange names:• AdInMo (In-Game)•...
Uploading Rich Media (RM) Template Creatives - Manual
Rich media creatives is a banner type of creatives that includes advanced features like animation...
Doubleclick creatives
Most of the times doubleclick ad creatives are without click_url placeholder, example: <SCRIPT...
Eskimi DSP Anti-fraud Settings
In today's digital advertising landscape, combating fraud is a critical priority for maintaining ...
Setting up Click to Action Landing Page
As you know on Eskimi DSP you can set up Click to Action campaigns - landing pages. The campaign ...
Unlocking the Power of Interest Audience Targeting: An In-Depth Look
Introduction In the ever-evolving world of digital advertising, advertisers are constantly seeki...
Language targeting
Introduction Eskimi DSP's language targeting feature enables precise audience reach based on pre...
Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting
What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic cl...
Contextual targeting
Contextual targeting is a placements targeting type when system is buying placements for campaign...
Eskimi Device ID for Multi-channel campaigns- Opportunities and Limitations
At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google ...
Rich Media & MOAT measurement (external)
Maximizing media spends and ensuring ads are displayed in a fraud-free, brand-safe environment is...
VAST video & IAS measurement
What is IAS pixel for VAST video? Eskimi supports IAS third party pixels via the piggy back meth...
Banners/IBV/Rich Media & IAS measurement
General information about IAS Display Integral Ad Science (IAS) is the global market leader in d...