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VAST Video

Video VAST

What is VAST video? VAST (Video Ad Serving Template) - is a video ad that is served in a video p...

Updated 6 months ago by Tomas Ivanauskas

What is Audio?

Audio

What is Audio? Audio in itself is just a type of creative and consumption of the creative, but t...

Updated 6 months ago by Tomas Ivanauskas

JavaScript Creatives (HTML5) Validation

JavaScript

What is creative validation? Creative validation is a process where the system cleans up the cre...

Updated 6 months ago by Tomas Ivanauskas

JavaScript Creatives (HTML5) Requirements

JavaScript

Creative must be full SSL compliant (all requests from https). The landing page also https. RM...

Updated 6 months ago by Tomas Ivanauskas

JavaScript Creatives (HTML5)

JavaScript

HTML5 - a banner type of creatives, that created using JavaScript, HTML, and CSS. They can includ...

Updated 6 months ago by Tomas Ivanauskas

Viewability tracking for Floating Ads

Floating Ads

Introduction Viewability ads is a solution which can bring advertisers great CTR results, and p...

Updated 6 months ago by Tomas Ivanauskas

Floating Ad Through DSP

Floating Ads

A floating ad (also called layer ad or overlay ad) is a special type of ad that flows/slides into...

Updated 6 months ago by Tomas Ivanauskas

Screen Takeover

Screen Takeover Ads

Screen Takeover is an HTML ad solution that expands and takes up the full screen of user mobile. ...

Updated 6 months ago by Tomas Ivanauskas

Everything You Need To Know About Sticky Ads

Sticky Ads

Sticky ads are exactly what it says on the tin: Ads that stick to user’s screen even when users s...

Updated 6 months ago by Tomas Ivanauskas

Native video

Native

What is native? Native advertising involves using paid advertisements that are in line with the ...

Updated 6 months ago by Tomas Ivanauskas

Native

Native

What is native? Native advertising involves using paid advertisements that are in line with the ...

Updated 6 months ago by Tomas Ivanauskas

Lead In Banner

Additional Creative Formats

Leads-in-banner is a solution where leads form is embedded into the display ad which can be serve...

Updated 6 months ago by Tomas Ivanauskas

Static Banners (standard display)

Additional Creative Formats

What is banner (standard display)? Display ads attract the users of a site, social network, or o...

Updated 6 months ago by Tomas Ivanauskas

Troubleshooting guide for VAST campaigns.

3rd Party Creatives and Troubleshooting

How VAST works: We create VAST tag with one of the viewability measurement option (VPAID or OMID...

Updated 6 months ago by Tomas Ivanauskas

Gemius Creatives Troubleshooting

3rd Party Creatives and Troubleshooting

How to change "Gemius" creatives click_url macro If the client sends Gemius creatives, we need t...

Updated 6 months ago by Tomas Ivanauskas

Intro to AppsFlyer audience

Mobile Measurement Platforms AppsFlyer

What is Appsflyer Audience? AppsFlyer Audiences give brands ability to segment current or past u...

Updated 6 months ago by Tomas Ivanauskas

AppsFlyer integration step-by-step

Mobile Measurement Platforms AppsFlyer

1. Chose your app which you are going to integrate with Eskimi 2. Go to Configuration -> Integ...

Updated 6 months ago by Tomas Ivanauskas

Macro and attribution window requirements for Adjust tracking

Mobile Measurement Platforms Adjust

Adjust support team recommended to include macros with both click and impression tracker for accu...

Updated 6 months ago by Tomas Ivanauskas

Adjust in-app events tracking setup

Mobile Measurement Platforms Adjust

To use Adjust in-app events tracking client needs to create event token. This should be done in A...

Updated 6 months ago by Tomas Ivanauskas

Firebase & Eskimi

Mobile Measurement Platforms General Information

Overview One of the main things we have encountered so far with App marketers is the lack of kno...

Updated 6 months ago by Tomas Ivanauskas
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