Recently Updated Pages
Eskimi Pixel Implementation via GTM
Integrating tracking pixels into your digital marketing campaigns is crucial for effective measur...
s2s (Server to Server) Tracking
Click code is an advanced tracking method. This is a server-side tracking method that does not ...
Advertising Policies (add missing exchanges)
The table displays exchange policies regarding grey area business - alcohol, betting, tobacco and...
Digital Advertising Metrics (add other metrics)
CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...
Adform creative tag implementation (updated)
The following article presents the approach how adform tags should be implemented in Eskimi DSP. ...
Troubleshooting guide for 3rd party trackers
How to check if the tracker is a pixel: Easiest way to check if the tracker you’re using is a ...
40 Acronyms You Should Know
Acronyms can definitely simplify communication, but it can be challenging to remember what each o...
DMP Profile
Until now we should already know what is DMP, how it works, where it is used and etc. However, it...
Eskimi Macros
List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJ...
Introduction to Successful Performance Campaigns
It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoi...
Basic Information
What is DMP? A data management platform (DMP) is a unifying platform to collect, organize and ac...
Introduction to Eskimi DSP
Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchan...
Introduction to Programmatic
Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...
Does AdBlock affect DSP campaigns?
In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money...
What is Real-Time Bidding (RTB)
RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...
What is an Ad Exchange
Ad Exchange is digital marketplace where publishers and advertisers come together to trade digita...
Ad Discrepancy in CM360
What is CM360? Google Campaign Manager 360 (CM360) is an ad server within Google’s Marketing Pla...
Exploring Rich Media Integrations within 3rd Party Verification Platforms
Introduction In the dynamic landscape of digital advertising, where capturing and retaining user...
IAS: Video and Display Trackers & Glossary
Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure ...
IAS: Report Builder - Agency account
Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad ...