Recently Updated Pages
Traffic Discovery - Introduction
Traffic discovery is a tool, which allows checking the possible inventory based on various filter...
Appsflyer in-app events tracking setup
To see in-app events tracking in Eskimi DSP, you need to enable in-app events tracking in Appsfly...
Adjust app installs tracking setup
Adjust is a mobile attribution and analytics partner that can be used for app installs and in-app...
Sizmek Tags
Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be ...
Tik Tok
What is TikTok? TikTok is a short-form, video-sharing app that allows users to create and share ...
s2s (Server to Server) Tracking
Click code is an advanced tracking method. This is a server-side tracking method that does not ...
Advertising Policies (add missing exchanges)
The table displays exchange policies regarding grey area business - alcohol, betting, tobacco and...
Digital Advertising Metrics (add other metrics)
CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...
40 Acronyms You Should Know
Acronyms can definitely simplify communication, but it can be challenging to remember what each o...
DMP Profile
Until now we should already know what is DMP, how it works, where it is used and etc. However, it...
Eskimi Macros
List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJ...
Introduction to Successful Performance Campaigns
It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoi...
Basic Information
What is DMP? A data management platform (DMP) is a unifying platform to collect, organize and ac...
Introduction to Eskimi DSP
Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchan...
Introduction to Programmatic
Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...
Does AdBlock affect DSP campaigns?
In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money...
What is Real-Time Bidding (RTB)
RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...
What is an Ad Exchange
Ad Exchange is digital marketplace where publishers and advertisers come together to trade digita...
Eskimi Conversion Pixel Implementation on Action Button
On some occasions, you will need to implement a conversion registration when the user clicks a bu...
Simplified Conversion Pixel Implementation
This article is dedicated to users and developers who have to implement the tracking pixel to the...