Recently Updated Pages
Campaign optimisation using app/site
We can optimise the campaign using app/sites. How to do it ? At first navigate to Tools -> Opt...
Brief questions for planning your campaign
Here's the checklist for planning and executing your successful Eskimi programmatic campaign. T...
When it's the best time to launch a campaign?
NO FRIDAY rule We recommend not launching campaigns on Fridays or the last day before the Holida...
How to start?
1. On-boarding To create a company/organisation profile on the Eskimi system, the info below is ...
Starting your first campaign - Video Guide
Here you can view a short video guide on launching your first campaign on Eskimi DSP. Campaign la...
Launching new banner campaign
Launching campaigns on Eskimi DSP can be a bit tricky, so here you can learn how to set up a new ...
Setting up your campaign
Campaign requirements The goal of the Campaign. Set the goal for the campaign (awareness/ lead g...
Retargeting Apps/Sites Visitors Audience
Creating an App & Site Audience allows to retarget users who have visited specific Apps&Sites a...
Telco Dashboard in details
You will find Telco Dashboard on your left side menu: Then you will be asked to choose the cou...
Supported Ad Exchanges: Device Type Distribution (update needed)
Exchange Name Mobile Desktop Tablet Connected TV Ad Colony (...
Supported Ad Exchanges : Value Proposition (update needed)
Exchange Name Unique Advertising Solutions Unique Exchange Solution Ad...
Supported Ad Exchanges: Display, Video, Native creatives distribution (update needed)
Exchange Name Video Display Native Ad Colony (BS) 52.60% ...
Traffic Discovery - Introduction
Traffic discovery is a tool, which allows checking the possible inventory based on various filter...
Appsflyer in-app events tracking setup
To see in-app events tracking in Eskimi DSP, you need to enable in-app events tracking in Appsfly...
Adjust app installs tracking setup
Adjust is a mobile attribution and analytics partner that can be used for app installs and in-app...
Sizmek Tags
Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be ...
Tik Tok
What is TikTok? TikTok is a short-form, video-sharing app that allows users to create and share ...
s2s (Server to Server) Tracking
Click code is an advanced tracking method. This is a server-side tracking method that does not ...
Digital Advertising Metrics (add other metrics)
CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...
40 Acronyms You Should Know
Acronyms can definitely simplify communication, but it can be challenging to remember what each o...