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Appsflyer in-app events tracking setup

Mobile Measurement Platforms AppsFlyer

To see in-app events tracking in Eskimi DSP, you need to enable in-app events tracking in Appsfly...

Updated 1 month ago by Roberta Karpoviciute

Adjust app installs tracking setup

Mobile Measurement Platforms Adjust

Adjust is a mobile attribution and analytics partner that can be used for app installs and in-app...

Updated 1 month ago by Goda

Sizmek Tags

3rd Party Tracking Troubleshooting and Trackers Configurat...

Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be ...

Updated 1 month ago by Elvinas Kazlauskas

Tik Tok

What is TikTok? TikTok is a short-form, video-sharing app that allows users to create and share ...

Updated 1 month ago by Justina

s2s (Server to Server) Tracking

Eskimi pixels S2S Tracking (Server to Server)

Click code is an advanced tracking method.  This is a server-side tracking method that does not ...

Updated 1 month ago by Elvinas Kazlauskas

Advertising Policies (add missing exchanges)

Ad Exchanges policies

The table displays exchange policies regarding grey area business - alcohol, betting, tobacco and...

Updated 1 month ago by Povilas

Digital Advertising Metrics (add other metrics)

Terminology Overview

CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...

Updated 1 month ago by Povilas

40 Acronyms You Should Know

Terminology Overview

Acronyms can definitely simplify communication, but it can be challenging to remember what each o...

Updated 1 month ago by Yana Gryshkova

DMP Profile

Terminology Overview

Until now we should already know what is DMP, how it works, where it is used and etc. However, it...

Updated 1 month ago by Gabriele

Eskimi Macros

Terminology Overview

List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJ...

Updated 1 month ago by Arūnas Butėnas

Introduction to Successful Performance Campaigns

Basic Introduction

It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoi...

Updated 1 month ago by Povilas

Basic Information

Basic Introduction

What is DMP? A data management platform (DMP) is a unifying platform to collect, organize and ac...

Updated 1 month ago by Gabriele

Introduction to Eskimi DSP

Basic Introduction

Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchan...

Updated 1 month ago by Alina

Introduction to Programmatic

Basic Introduction

Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...

Updated 1 month ago by Roberta Karpoviciute

Does AdBlock affect DSP campaigns?

Various Questions / Answers

In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money...

Updated 1 month ago by Justinas Velička

What is Real-Time Bidding (RTB)

Various Questions / Answers

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...

Updated 1 month ago by Goda

What is an Ad Exchange

Various Questions / Answers

Ad Exchange is digital marketplace where publishers and advertisers come together to trade digita...

Updated 1 month ago by Alina

Eskimi Conversion Pixel Implementation on Action Button

Eskimi pixels Eskimi Conversion Pixel

On some occasions, you will need to implement a conversion registration when the user clicks a bu...

Simplified Conversion Pixel Implementation

Eskimi pixels Eskimi Conversion Pixel

This article is dedicated to users and developers who have to implement the tracking pixel to the...

White-label Requirements

White-label

Here are the requirements for a white-label solution: 1) Domain/subdomain with a CNAME record po...

Updated 2 months ago by Justinas Velička
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