Recently Updated Pages
White-label Requirements
Here are the requirements for a white-label solution: 1) Domain/subdomain with a CNAME record po...
How to top up wallet by card
To initiate the campaigns, it is necessary to have funds in the wallet. Top up of the wallet c...
In-game ads
What is in-game? In-game advertising refers to advertising in the computer, video, or mobile gam...
Eskimi DMP & Data Legality, Validity & Security - Business
DMP Eskimi DMP Eskimi Data Management Platform is an in-house DMP which doesn't use any third p...
Eskimi and GDPR
GPDR requires companies to have applicable legal basis for:1. Any kind of user data used2. All...
Redmob Data Legality, Validity & Security
DMP Redmob DMP Redmob Data Management Platform is an in-house DMP which doesn't use any third p...
UID 2.0 integration
UID 2.0 Integration: A User Manual for Programmatic DSP UID 2.0, also known as the Universal ID ...
CTV campaigns
What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabil...
What cookies are used in Eskimi
Cookie category Cookie name Cookie purpose Cookie expiry Functional #....
Practical Cases
User's consent and legitimate interest are important criteria when it comes to retargeting, perso...
Expectation vs. Reality: Clicks = Sessions?
How often do you receive the question from the client: “Why Session volumes on 3rd party platform...
Eskimi DMP & Data Legality, Validity & Security - Technical
DMP Eskimi DMP Eskimi Data Management Platform is an in-house DMP which doesn't use any third p...
Credit Card payment issues
On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP"...
UA: How to add "View" only to Eskimi channel in Google Analytics
This article presents a step-by-step guide on how to create filter in Google Analytics and provid...
GTM: The Definition
What is GTM (Google Tag Manager)?GTM is a tag management solution which acts as an intermediary b...
GTM Glossary
1. 1st party cookieA variable which returns the value for the first party browser cookie with th...
GTM + GA4: How to Track Videos (in a website)
Youtube video tracking with GTM trigger and GA41. Disable Video Engagement tracking features in E...
Apple decides to change the rules
On 2021 Apple released iOS 14.5, its big new software update for iPhones. It adds a lot of new fe...
Everything you need to know about third-party cookies
What are third-party cookies? Websites use cookies to remember a user’s action so they aren’t as...
The end of Third-Party cookies
Pressure from regulators and consumers has led many within the tech industry to declare third-par...