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Footfall
You may think that driving people to your website is the only use for online advertising – but di...
Reporting filters - what and how to check?
Customise your report based on the available filters. You can generate one report for all ...
Report overview and how to download it?
The report is a technical document, that details the diverse data collected during the campaign r...
Expectation vs. Reality: Clicks = Sessions?
How often do you receive the question from the client: “Why Session volumes on 3rd party platform...
Dashboard overview page
"Eskimi DSP" dashboard is an at-a-glance view of all your campaigns and their main KPI's in the s...
Targeting options
Targeting options Placement: placements are locations on the Eskimi DSP Network where your ads...
Eskimi DMP & Data Legality, Validity & Security - Technical
DMP Eskimi DMP Eskimi Data Management Platform is an in-house DMP which doesn't use any third p...
Retargeting Site First Party Audience
First-party data is defined as data that was collected directly about your audience. In most case...
Rewarded Video
What is rewarded video? A rewarded video is an option to watch a video in order to receive a rew...
Credit Card payment issues
On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP"...
Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting
What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic cl...
Eskimi Device ID for Multi-channel campaigns- Opportunities and Limitations
At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google ...
Different Device Targeting Opportunities
With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to m...
Covid Policies
UA: How to add "View" only to Eskimi channel in Google Analytics
This article presents a step-by-step guide on how to create filter in Google Analytics and provid...
GTM: The Definition
What is GTM (Google Tag Manager)?GTM is a tag management solution which acts as an intermediary b...
GTM Glossary
1. 1st party cookieA variable which returns the value for the first party browser cookie with th...
GTM + GA4: How to Track Videos (in a website)
Youtube video tracking with GTM trigger and GA41. Disable Video Engagement tracking features in E...
Apple decides to change the rules
On 2021 Apple released iOS 14.5, its big new software update for iPhones. It adds a lot of new fe...
Everything you need to know about third-party cookies
What are third-party cookies? Websites use cookies to remember a user’s action so they aren’t as...