Recently Updated Pages
Appsflyer in-app events tracking setup
To see in-app events tracking in Eskimi DSP, you need to enable in-app events tracking in Appsfly...
Adjust app installs tracking setup
Adjust is a mobile attribution and analytics partner that can be used for app installs and in-app...
Sizmek Tags
Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be ...
Digital Advertising Metrics (add other metrics)
CTR A ratio showing how often people who see your ad end up clicking it. Clickthrough rate (CTR)...
40 Acronyms You Should Know
Acronyms can definitely simplify communication, but it can be challenging to remember what each o...
Introduction to Successful Performance Campaigns
It is hard to deny that performance campaigns are difficult to carry out, but they are the endpoi...
Introduction to Eskimi DSP
Eskimi DSP is a demand-side platform that allows advertisers to buy inventory through ad exchan...
Introduction to Programmatic
Meet Stanley, a middle-aged man in Nigeria. The first thing he does every morning - he opens Punc...
Does AdBlock affect DSP campaigns?
In short, AdBlock doesn't affect Eskimi DSP campaigns and we are not spending any amount of money...
What is Real-Time Bidding (RTB)
RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made ...
What is an Ad Exchange
Ad Exchange is digital marketplace where publishers and advertisers come together to trade digita...
Eskimi Conversion Pixel Implementation on Action Button
On some occasions, you will need to implement a conversion registration when the user clicks a bu...
Simplified Conversion Pixel Implementation
This article is dedicated to users and developers who have to implement the tracking pixel to the...
White-label Requirements
Here are the requirements for a white-label solution: 1) Domain/subdomain with a CNAME record po...
How to top up wallet by card
To initiate the campaigns, it is necessary to have funds in the wallet. Top up of the wallet c...
Eskimi and GDPR
GPDR requires companies to have applicable legal basis for:1. Any kind of user data used2. All...
UID 2.0 integration
UID 2.0 Integration: A User Manual for Programmatic DSP UID 2.0, also known as the Universal ID ...
CTV campaigns
What is CTV? Connected TV (CTV) is a technology that supports addressable TV advertising capabil...
What cookies are used in Eskimi
Cookie category Cookie name Cookie purpose Cookie expiry Functional #....
Expectation vs. Reality: Clicks = Sessions?
How often do you receive the question from the client: “Why Session volumes on 3rd party platform...