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Blended in-game campaign

Landing page & click to action

API

3rd Party Tracking

Contextual Targeting

Various Questions / Answers

Basic Introduction

Terminology Overview

Mobile Measurement Platforms

AppsFlyer, Adjust, AppSamurai & other Mobile measurement platforms

Start Advertising

Rich Media (RM) (Rework will be needed)

Eskimi Rich Media Creatives guide

Video

VAST, IBV, Remote VAST URI, nCard, VPAID, OMID

Audio

Main formats: Audio VAST, Audio remote VAST URI. All general campaign targeting, just make sure there is enough inventory. Reporting: same as video, Audio performance metrics - main metric "Plays". Main podcast inventory - no clicks. DC can deliver clicks u...

Sticky Ads

Header, Footer, Sidebar, Full Screen ads

Floating Ads

Floating ads, Floating Video ads and other information

Screen Takeover Ads

General information about Takeover ads

Native

Native and Native video creatives

Additional Creative Formats

Standard, Lead-in, Interscroller, and other types of creatives

JavaScript

Information about JavaScript creatives

General Information

General information regarding Eskimi creative types, uploading processes, requirements, and other associated topics.

Campaign Launching

Start Advertising

Basic campaign launching guide

Campaign Optimisation

Start Advertising

Basic campaign optimisation flow

VAST

Video

IBV

Video

VPAID & OMID

Video

Video + nCard

Video

Relevant information

Video

Things to Know

Various Topics

Bounce Rate Optimization Via Eskimi DSP

Reporting

When you’re advertising online, one of the key factors for successful ads is the quality of your website. If you’re trying to determine your website’s relevancy - Bounce Rate is the metric to follow. The importance of Bounce Rate as a measurement is that it sh...

Expectation vs. Reality: Clicks = Sessions?

Reporting

How often do you receive the question from the client: “Why Session volumes on 3rd party platform, Google Analytics, do not match clicks that the campaign has reached?” The question is a big head ace for advertisers. However, we wish to give clear answers and ...

Credit Card payment issues

Billing & payments

On some occasions, some of the users have problems paying with a credit card through "Eskimi DSP". This small article will give you some tips on how to solve credit card payment issues.  Tip 1 Double-check if you browsing the DSP dashboard through a secure ...

Eskimi Pixel Implementation via GTM

Eskimi pixels Eskimi Pixel implementation via Google ...

Integrating tracking pixels into your digital marketing campaigns is crucial for effective measurement and optimization. If you're using Eskimi DSP for your advertising needs, this manual article will guide you through the process of implementing the Eskimi DS...

Google Web Designer (GWD) banner creation

3rd Party Creatives and Troubleshooting

There are a few requirements that have to be met when you are creating a banner using Google Web Designer (GWD). This article will help you to understand those requirements and will allow easy deployment of your created banners.   Requirements: 1. The target...

How to start?

Start Advertising Campaign Planning

1. On-boarding To create a company/organisation profile on the Eskimi system, the info below is required:- Company name- Company address- Company registration code- VAT ID- Finance person name and contact details This information is used for issuing Insertio...

Sizmek Tags

3rd Party Tracking Troubleshooting and Trackers Configurat...

Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be compatible with our DSP platform, without any additional changes.  Lets take an example of a bad tag:   <script src="https://bs.serving-sys.com/Serving/adServer....

Packages - Introduction and Creation

Packages

Introduction Packages is a feature that is a part of the Eskimi DSP platform. This allows you to select numerous websites and mobile apps where your campaign ads could be displayed. This basically creates a list, which can be reused for future campaigns. Wat...

Creatives types

General Information

STANDARD IMAGE/ .GIF  Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget. Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential ...

White-label Requirements

White-label

Here are the requirements for a white-label solution: 1) Domain/subdomain with a CNAME record pointing to dsp-wl.eskimi.com  (managed on domain's DNS management tool on client-side).2) Transparent company logo for login page, best size 400x300.3) Transparent ...

Eskimi Conversion Pixel Implementation on Action Button

Eskimi pixels Eskimi Conversion Pixel

On some occasions, you will need to implement a conversion registration when the user clicks a button. This can be done in a few easy steps. Step 1 Initialize the base pixel. Paste your base pixel code between your websites success page <body> </body> tags....

What are video ads formats and what do I see in report?

Video Relevant information

SIZE To run video ads, we suggest to use these dimensions: 300x250, 320x480 DURATION It's suggested to run video ads up to 30sec but video length is unlimited FILE TYPE MP4 FILE REQUIREMENTS Video size can be up to 5MB, companion banner - up to 50 kb ...

When it's the best time to launch a campaign?

Start Advertising Campaign Launching

NO FRIDAY rule We recommend not launching campaigns on Fridays or the last day before the Holiday, especially at the end of the workday. The campaign must be optimized and checked even more often during the first days of the campaign and on non-working days t...

Brief questions for planning your campaign

Start Advertising Campaign Planning

Here's the checklist for planning and executing your successful Eskimi programmatic campaign.  Target Audience. Define your target audience by interest. The goal of the Campaign. Set the goal for the campaign (awareness/ clicks generation, etc.) Main KPI. S...

How to create an account and log in?

Accounts management

Get your own Eskimi DSP account in these 3 simple steps. 1. You will need to provide your name, surname, email address. Also name, and address of your Company and the account currency. Contact your account manager or email the request to sales@eskimi.com  2....

Targeting options

Targeting

Targeting options Placement: placements are locations on the Eskimi DSP Network where your ads can appear. A placement can be a website or a specific page on a site, a mobile app, video content, or even an individual ad unit. Demographics: this option is u...

1st Party Data Audience

Audiences

What is 1rd Party Data Audience? First-party data is the information you collect directly from your audience or customers. It includes: Data from behaviors, actions or interests demonstrated across your website(s) or app(s) Data you have in your CRM Sub...

Conversion tracking

Eskimi pixels Eskimi Conversion Pixel

Conversion tracking is a tool that shows you what happens after a customer clicks on your advertisement - whether they purchased your product, signed up for your newsletter, or filled out a form to receive more information. By tracking conversions, you will be...

Report overview and how to download it?

Reporting

The report is a technical document, that details the diverse data collected during the campaign run. You can generate reports for a single campaign, as well as reports for all the campaigns under a particular account. To get more insights and analyse the perfo...

Uploading Creatives

General Information

There are 3 types of ads that you can launch on your own using Eskimi DSP self-service: Standard banner ads Native ads Video ads BANNER ADS: You can find the requirements for banner ads here: What are the most popular ad banner formats? Step 1: Log...