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Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be compatible with our DSP platform, without any additional changes.  Lets take an example of a bad tag:   <script src="https://bs.serving-sys.com/Serving/adServer.bs...

Eskimi DSP’s Packages feature allows advertisers to create and manage custom lists of websites, mobile apps, or specific placements for their ad campaigns. There are two main types of packages: App/Site Packages: These packages contain specific websites and ...

Standard Image/ .GIF Standard image ads have the lowest CPM from all formats and that allows us to maximize impressions and reach within the given budget. Moreover, standard ads can be served to feature phones and proxy browsers. This expands the potential t...

Here are the requirements for a white-label solution: Domain/subdomain with a CNAME record pointing to dsp-wl.eskimi.com  (managed on the domain's DNS management tool on the client-side). Transparent company logo for login page, best size 400x300. Transpa...

Creative must be full SSL compliant (all requests from https). The landing page also https. RM creative main index.html file has to have a campaign landing page URL (click URL): RM creative must have ClickTag macros, one of {CLICK_URL}, {CLICK_URL_ENC}, {C...

On some occasions, you will need to implement a conversion registration when the user clicks a button. This can be done in a few easy steps. Step 1 Initialize the base pixel. Copy the base pixel from the DSP: choose Tracking and the DSP gives you the base p...

Video ad formats are the different ways video ads can be presented to users across various digital platforms.Here’s an overview of the Eskimi DSPs video ad formats:1. VAST Video: Video VAST adjusts videos based on player options and content to match the look a...

Checklist for Planning and Executing a Successful Eskimi Programmatic Campaign Target Audience. Define your target audience based on interests and demographic criteria. Campaign Goal. Identify the primary goal of your campaign, such as building awareness /...

Targeting options Behavioral targeting options are classified according to factors such as demographics, purchasing power (SEC), and interests. Users are segmented based on their interactions with websites, apps, or other digital platforms. Find more info...

Conversion tracking shows what happens after a user clicks your Eskimi ad: whether they bought something, signed up, filled in a form or installed your app. By tracking conversions you can see which campaigns, creatives, sites and apps bring results, and optim...

The report is a technical document, that details the diverse data collected during the campaign run. You can generate reports for a single campaign, as well as reports for all the campaigns under a particular account. To get more insights and analyse the perfo...

To set up a campaign the very first thing need to be created / uploaded are the Creatives. Some creatives can be uploaded by the Clients themselves for Self-Served accounts and some creative types needs Ad Ops help to upload / create. There are 3 types of cre...

GPDR requires companies to have applicable legal basis for:1. Any kind of user data used2. All ways of how is that data used In online advertising, companies normally use non-personally identifiable data (such as cookies, device IDs) to target users and measu...

Ad Exchange is a digital marketplace where publishers and advertisers come together to trade digital ad inventory. The Ad Exchange is an auction mediation mechanism that does not serve either the buyer or the seller side; it is an autonomous platform that faci...

RTB is a way of buying and selling ads through real-time auctions, meaning transactions are made in the time it takes to load a webpage.  RTB works like this:As a visitor enters a website, a request is sent to an ad-exchange with information on the website al...

What is SSP? A supply-side platform (SSP) is an advertising technology platform used to coordinate and manage the supply and distribution of ad inventories. SSPs help digital media owners and publishers sell digital ads in automated auctions. The purpose of ...

HTML5 - a banner type of creatives, that created using JavaScript, HTML, and CSS. They can include images, animations, videos, or any combination of these elements. The creatives can support a variety of engagements: taps, shakes, clicks, etc. HTML5 (js) crea...

VAST (Video Ad Serving Template) is a video ad served inside a publisher's own video player. Instead of shipping a fixed-size creative, you supply one video and the player renders it in whatever slot it has available. That single point drives most of the spec...

General information about IAS Display Integral Ad Science (IAS) is the global market leader in digital ad verification, offering technologies that drive high-quality advertising media. IAS helps digital advertisers make great impressions, ensuring ads are see...

Rich media creatives is a banner type of creatives that includes advanced features like animations and other elements that encourage viewers to interact and engage with the content. This type of creatives can be created and uploaded manually using templates in...