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Unlocking the Power of Interest Audience Targeting: An In-Depth Look

Targeting

Introduction In the ever-evolving world of digital advertising, advertisers are constantly seeki...

Updated 1 week ago by Elvinas Kazlauskas

Location targeting

Targeting

Introduction Eskimi DSP offers advertisers a range of powerful tools to effectively reach their ...

Updated 1 week ago by Elvinas Kazlauskas

Language targeting

Targeting

Introduction Eskimi DSP's language targeting feature enables precise audience reach based on pre...

Updated 1 week ago by Elvinas Kazlauskas

Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting

Targeting

What is Socio Economic Class (SEC) & Living Standards Measure (LSM) targeting? Socio economic cl...

Updated 1 week ago by Elvinas Kazlauskas

Contextual targeting

Targeting

Contextual targeting is a placements targeting type when system is buying placements for campaign...

Updated 1 week ago by Elvinas Kazlauskas

Eskimi Device ID for Multi-channel campaigns- Opportunities and Limitations

Targeting

At Eskimi we can retarget the DSP campaign audiences in other platforms such as Facebook, Google ...

Updated 1 week ago by Elvinas Kazlauskas

Hashed Mobile Advertising ID Targeting

Targeting

At Eskimi the key element is to provide clients privacy safe solutions. This is why Eskimi can pr...

Updated 1 week ago by Elvinas Kazlauskas

Different Device Targeting Opportunities

Targeting

With the rapid growth of 'digital media time' spent on mobile, it is now extremely important to m...

Updated 1 week ago by Elvinas Kazlauskas

Ad Discrepancy in CM360

3rd Party Tracking Troubleshooting and Trackers Configurat...

What is CM360? Google Campaign Manager 360 (CM360) is an ad server within Google’s Marketing Pla...

Updated 1 week ago by Elvinas Kazlauskas

Rich Media & MOAT measurement (external)

3rd Party Tracking MOAT

Maximizing media spends and ensuring ads are displayed in a fraud-free, brand-safe environment is...

Updated 1 week ago by Elvinas Kazlauskas

VAST video & IAS measurement

3rd Party Tracking

What is IAS pixel for VAST video? Eskimi supports IAS third party pixels via the piggy back meth...

Updated 1 week ago by Elvinas Kazlauskas

Banners/IBV/Rich Media & IAS measurement

3rd Party Tracking

General information about IAS Display Integral Ad Science (IAS) is the global market leader in d...

Updated 1 week ago by Elvinas Kazlauskas

IAS: Report Builder - Agency account

3rd Party Tracking

Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad ...

Updated 1 week ago by Elvinas Kazlauskas

IAS: Video and Display Trackers & Glossary

3rd Party Tracking

Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure ...

Updated 1 week ago by Elvinas Kazlauskas

IAS: Campaign Tracking & Process Overview

3rd Party Tracking

Overview Integral Ad Science (IAS) is an American technology company that provides solutions for...

Updated 1 week ago by Elvinas Kazlauskas

Exploring Banner/IBV/Native Integrations within 3rd Party Verification Platforms

3rd Party Tracking 3rd Party Verification Platforms

Introduction In the dynamic landscape of digital advertising, where capturing and retaining user...

Updated 1 week ago by Elvinas Kazlauskas

Maximising users who engaged with your advertising

Audiences

Introduction Retargeting plays a pivotal role in the success of full-funnel advertising. Eskimi ...

Updated 1 week ago by Elvinas Kazlauskas

1st Party Data Audience

Audiences

What is 1rd Party Data Audience? First-party data is the information you collect directly from y...

Updated 1 week ago by Elvinas Kazlauskas

Retargeting Site First Party Audience

Audiences

First-party data is defined as data that was collected directly about your audience. In most case...

Updated 1 week ago by Elvinas Kazlauskas

Retargeting Geolocation Audience

Audiences

What is geolocation? Geolocation is the process of determining a user's or computing device's ge...

Updated 1 week ago by Elvinas Kazlauskas