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VAST Video

What is VAST video? VAST (Video Ad Serving Template) - is a video ad that is served in a video p...

Hashed Mobile Advertising ID Targeting

At Eskimi the key element is to provide clients privacy safe solutions. This is why Eskimi can pr...

Eskimi tracking pixel via GTM

In some cases, a user wants to implement Eskimi DSP tracking pixel through Google Tag Manager or ...

GA4: Setup Check List

Last update: January 2023This checklist can used while setting up GA4, or during executing audits...

Brand safety solutions on Eskimi

Brand safety refers to the measures taken to ensure that a brand's advertising will not appear al...

Blended in-game ads

What is blended in-game? In-game advertising refers to advertising in the computer, video, or mo...

3rd Party Trackers

What are 3rd party trackers?  In the Eskimi platform, “3rd Party Tags” are any externally-provid...

Telco Taxonomy Usage Guidalines

Telco taxonomy provides information about the amount of data Eskimi DMP has under different segme...

Simplified Conversion Pixel Implementation

This article is dedicated to users and developers who have to implement the tracking pixel to the...

GA4: first_visit event

Last update: 14/12/22Definition: The first_visit event is collected the first time someone visits...

GA4: What you can see in the Home Page

Last Update 14/12/22Note: If the property isn't receiving data yet, you'll see a banner along the...

GA4: How to confirm you receive data in the GA4 account

Last update 14/12/22Many of the reports and explorations can take 24-48 hours to process data or ...

GA4: How to get access into client's GA4 & GTM

Last update 14/12/22There's several access levels. Read more here please.Access can be granted in...

GA4: How to create UMTs

Last Update 14/12/2022 Add parameters to URLs to identify the campaigns that refer traffic.By ca...

GA4: How to validate a URL that contains UMTs

Last update 14/12/22There'a a third party tool that can tell if the URL is valid > If all UTMs ha...

GA4: Engagement Rate & Bounce Rate

Last update 14/12/22We use the engagement rate and bounce rate metrics to measure engagement on t...

GA4: Goals(UA) Vs Conversions

UA was referring to Conversions as Goals. For example, we could create a destination goal and tr...

GA4: How to change user settings & language

Language and email preferences can be updated.Each user can control personal language settings an...

GA4: UA versus GA4 data

Comparing the Universal Analytics and Google Analytics 4 data models Hit typesUniversal Analytic...

Advertising Policies

The table displays exchange policies regarding grey area business - alcohol, betting, tobacco and...