Recently Updated Pages
Troubleshooting guide for 3rd party trackers
How to check if the tracker is a pixel: Easiest way to check if the tracker you’re using is a ...
Traffic Junky
Introduction:Traffic Junky is an ad network that specializes in adult content. It's integrated to...
VAST wrapping into VPAID/OMID trackers
Wrapping VAST video into VPAID or OMID tracker can sound complicated. However, it is easier than ...
Attention Glossory
Impressions - Count of impressions detected by LAMP tag. Measured Impressions - Count of impress...
Introduction To Lumen
In the fast-paced world of digital advertising, understanding and measuring user attention is cru...
Eskimi Macros
List of Eskimi Macros'es: Macro Description Example {eucid} End user click ID eyJ...
Ad Discrepancy in CM360
What is CM360? Google Campaign Manager 360 (CM360) is an ad server within Google’s Marketing Pla...
Adform creative tag implementation (updated)
The following article presents the approach how adform tags should be implemented in Eskimi DSP. ...
Sizmek Tags
Sometimes it may happen that you will receive JS banner tags for Sizmek. But the tags may not be ...
Exploring Rich Media Integrations within 3rd Party Verification Platforms
Introduction In the dynamic landscape of digital advertising, where capturing and retaining user...
Exploring Banner/IBV/Native Integrations within 3rd Party Verification Platforms
Introduction In the dynamic landscape of digital advertising, where capturing and retaining user...
Rich Media & MOAT measurement (external)
Maximizing media spends and ensuring ads are displayed in a fraud-free, brand-safe environment is...
Troubleshooting guide for VAST campaigns.
How VAST works: We create VAST tag with one of the viewability measurement option (VPAID or OMID...
Mobile measurement partners & Eskimi
Overview App measurement and attribution are definitely one of the key driving forces of success...
Firebase & Eskimi
Overview One of the main things we have encountered so far with App marketers is the lack of kno...
IAS: Video and Display Trackers & Glossary
Trackers for Video: IAS Solution Explanation Requirements Measure Viewability Measure ...
IAS: Campaign Tracking & Process Overview
Overview Integral Ad Science (IAS) is an American technology company that provides solutions for...
IAS: Report Builder - Agency account
Introduction In this article it is described regarding auto-report set up from IAS (Integral Ad ...
VAST video & IAS measurement
What is IAS pixel for VAST video? Eskimi supports IAS third party pixels via the piggy back meth...
Banners/IBV/Rich Media & IAS measurement
General information about IAS Display Integral Ad Science (IAS) is the global market leader in d...