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VAST Video
VAST (Video Ad Serving Template) is a video ad served inside a publisher's own video player. Inst...
Formulas & Terminology
Formulas used in AdTech VTR = (Total completed views / Total measured impressions) x 100 CTR ...
40 Acronyms You Should Know
Acronyms can definitely simplify communication, but it can be challenging to remember what each o...
Campaign blocking reasons
Use this guide to understand each blocking reason, identify whether action is required, and deter...
Steps of using API
Using API one can get analytics of Eskimi platform as well as do other operations like creating c...
How to enable Contextual Targeting on a campaign level
Contextual targeting matches a brand's ad to the content that the user is consuming, ensuring bra...
Tech ticket creation workflow via Slack
This workflow applies to everyone with access to Eskimi Slack workspaces. From now on, all Eskimi...
Eskimi Macros
List of Eskimi Macros: Macro Description Example {eucid} End user click ID eyJkZX...
API Postman template
Environment Setup for Postman OPTION 1 – Import via Raw Text Open Postman Click Import G...
Footfall
You may think that driving people to your website is the only use for online advertising – but di...
Adform creative tag implementation (updated)
The following article presents the approach how adform tags should be implemented in Eskimi DSP. ...
Contextual keywords targeting
Contextual targeting is a placements targeting type when system is buying placements for campaign...
Ad server campaign landing page and tracking
You can use Eskimi DSP Ad Server to host and serve banners for campaigns you run in third-party D...
How to export tags for ad delivery on 3rd party platforms?
The Eskimi Ad Server currently supports only banner ads for external serving and tracking. To del...
Dynamic Creatives - API
Technical Requirements: Data Format Accepted formats for product data JSON XML CSV API En...
Traffic Junky
Introduction:Traffic Junky is an ad network that specializes in adult content. It's integrated to...
Looker Studio integration (external)
Introduction: Eskimi offers a basic integration option with Google Looker Studio, enabling the t...
Targeting options
Targeting options Behavioral targeting options are classified according to factors such as d...
SSP Video
What is Eskimi SSP video? Eskimi SSP is a video advertising and monetization solution that bridg...
Filtered Impressions
The Filtered Impressions widget is a helpful tool that shows the percentage of impressions that w...